Search Results Archives: April 2011

Seven Things To Avoid On Twitter

by André Vittorio
Published on: April 30, 2011
Categories: Internet
Tags:, , , , , , , , , , , , , , ,
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Are you a twitterholic?

Are you trying to figure out what the real purpose of Twitter is? Twitter does bring enormous value to small business, but it must be used correctly.  For some, Twitter is a way to send short 140 notes to colleagues; for some it is to share tips and tricks with their followers; and to many others, it is simply a research tool.

We use Twitter as a way to share articles from our blog plus our Facebook Page.  We also use Twitter to feed our short 140 character posts on our LinkedIn company page.  We have found this to be a great use of Twitter; but for some of our colleagues, we have observed abuse.  We have put together this list of seven things you should absolutely not do on the social networking site:

  • Excessive Tweeting/ Re-tweets:  This is a sure-fire way of getting on the nerves of the people you are tweeting or re-tweeting. So, try to keep the tweeting as minimal and as meaningful as possible.
  • Frequency:  Just because we are telling you to keep it minimal does not mean you have to be inactive on Twitter. Tweet regularly; but don’t overtweet.
  • Follow Anyone & Everyone:  Don’t follow anyone just because following them will make them follow you back increasing your follower count. It would be useless to have plenty of followers with no association to your business.
  • Abuse:  This is the biggest NO-NO on Twitter. Use offensive language and abusive tweets and down goes your business.
  • Inaccurate/ Incomplete profile:  If you have left your profile incomplete, fill it up now. There is nothing that makes people more suspicious than an incomplete profile. They might think you are hiding something. You wouldn’t want people to think that, would you? And if you have provided inaccurate info on your profile, replace them with real info. People hate being misled by improper information.
  • Boasting:  Sure, Twitter is there for you to let others know about your business, its products and/or services. But in your efforts to let others know, don’t boast about yourself. Nothing ticks people off more than that.
  • Personal talk:  Don’t bore people with personal talks on Twitter, if you use it for business purposes.

As your trusted Markham IT Support advisor, we are here to help you figure out the complex world of social media and how you can use it practically in your business.  Avoid mistakes that make your business look bad.  Give us a call and we can help you out.

 

Five Tips To Build Strong Client Relations

by André Vittorio
Published on: April 26, 2011
Categories: Notes from Andre
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As your local Toronto IT Support specialists, strong client relationships is something we take great pride in.  Our entire team knows that Idealogical must win the hearts of our clients each day and everyone understands that it only takes missing our commitments once to put a dent in our best relationships.

Your clients keep your business going; and unless you build strong relations with them, the chances of your business growing are almost nil. If you want your business to grow by maintaining a healthy relationship with your customers based on trust and good-will, here are five tips that will help:

  1. It is hard to maintain any relationship without keeping in touch, and your relationships with your clients are no exceptions to the rule. Stay in touch with your clients on a regular basis giving them relevant information about upcoming offers they might be interested in. Correspond with them using tailored and personal messages to make your customers feel more appreciated and focused on. There are plenty of Clients Relationship Management tools and software solutions out there that will help you create and manage relationships with your customers; but make sure you don’t bombard them with promotional messages.
  2. It is always easier to maintain relationships with existing customers than to create new ones. Focus on strengthening the relationship you already have with your clients. Find out clients who have been loyal to your business and make them feel special by giving them information first or sending them gifts for their birthdays or special occasions.
  3. If you have clients who run businesses, don’t just be a supplier for them. Change your transaction-based relationship into a partnership.
  4. Take it slow. Don’t except the relationship to become a strong one as soon as you have created it. Moving things too fast will make you appear as pushy and give your clients the feeling of being manipulated.
  5. Be honest with your clients. When dealing with your clients, be upfront and open. Hiding facts will only turn your clients skeptical.

 

 

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