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Will the postal strike impact Markham business?

Oh my gosh, Winnipeg’s postal workers first strike the picket lines in one of multiple rotating 24-hour strikes. So? What’s the big deal? We all have email, Skype, IMs, Facebook, etc., etc. Will we miss that we don’t get a ton of snail mail delivered to our offices — most of which is junk mail? What do you think?

It seems that the union is picketing for wage hikes while on the opposite side of the fence, the Crown corporation says it really must cut labour costs.  Crown says it’s all because letter mail has dropped 17 percent since 2006. A big reason for this they explain is due to how widely used digital communication is now being used.

There’s no doubt that many Canadians will be at a loss as they attempt to find alternative solutions. People being paid by cheques will not receive them through the mail. Welfare cheques would need to be picked up directly or direct deposits set up (of course the banks will love this as they sell their online banking solutions).

So what about you? Personally, I wouldn’t miss snail mail all that much except for the occasional client that prefers paying by cheque. But, again I ask you — what about you? Idealogical has some great email and networking solutions that will help you out while we’re all waiting for the strike to be over. We’d be glad to have you contact us.

In the meantime, why not let us know your thoughts — will the snail mail strike have you sit up and take notice and leave you scrambling for other methods of communication — or will it be just business as usual?

Read the Globe and Mail report about the Canadian Postal strike.

Seven Things To Avoid On Twitter

Are you a twitterholic?

Are you trying to figure out what the real purpose of Twitter is? Twitter does bring enormous value to small business, but it must be used correctly.  For some, Twitter is a way to send short 140 notes to colleagues; for some it is to share tips and tricks with their followers; and to many others, it is simply a research tool.

We use Twitter as a way to share articles from our blog plus our Facebook Page.  We also use Twitter to feed our short 140 character posts on our LinkedIn company page.  We have found this to be a great use of Twitter; but for some of our colleagues, we have observed abuse.  We have put together this list of seven things you should absolutely not do on the social networking site:

  • Excessive Tweeting/ Re-tweets:  This is a sure-fire way of getting on the nerves of the people you are tweeting or re-tweeting. So, try to keep the tweeting as minimal and as meaningful as possible.
  • Frequency:  Just because we are telling you to keep it minimal does not mean you have to be inactive on Twitter. Tweet regularly; but don’t overtweet.
  • Follow Anyone & Everyone:  Don’t follow anyone just because following them will make them follow you back increasing your follower count. It would be useless to have plenty of followers with no association to your business.
  • Abuse:  This is the biggest NO-NO on Twitter. Use offensive language and abusive tweets and down goes your business.
  • Inaccurate/ Incomplete profile:  If you have left your profile incomplete, fill it up now. There is nothing that makes people more suspicious than an incomplete profile. They might think you are hiding something. You wouldn’t want people to think that, would you? And if you have provided inaccurate info on your profile, replace them with real info. People hate being misled by improper information.
  • Boasting:  Sure, Twitter is there for you to let others know about your business, its products and/or services. But in your efforts to let others know, don’t boast about yourself. Nothing ticks people off more than that.
  • Personal talk:  Don’t bore people with personal talks on Twitter, if you use it for business purposes.

As your trusted Markham IT Support advisor, we are here to help you figure out the complex world of social media and how you can use it practically in your business.  Avoid mistakes that make your business look bad.  Give us a call and we can help you out.

 

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Welcome , today is Saturday May 19, 2012