According to Canadian mobile experts, Canadian mobile phone users are increasingly using the various functions their mobile devices have to offer. Just look around Toronto business meetings, watch people on the subway or simply ask any business professional if they have an iPhone, BlackBerry or some other smart device.
Many are now adopting web browsing, social networking, online shopping and mapping services to find small businesses. Canadians seem to be embracing these features as the mobile phone market matures and more players start to offer mobile versions of their solutions.
Phone calls, text messaging, email, calendars and contact management were the most used features just a few years ago. Today, the results of web browsing, social networking, global positioning system-based services, and signing up for mobile contests and promotions have been pulled into analyzed and results aggregated from a recent survey from Delvinia.
The online survey of 23,144 respondents provides substantial proof that social media has been incorporated into just about every single aspect of Canadian life. It also shows that people who create social media content are not the same as those who follow it. Though those functions fall into the second half of the list, with phone calls and text messaging being right at the top, recent surveys have shown that many Canadian smart phone users are now adopting these features found in many of the leading smart devices.
Additional findings from the Delvinia survey revealed that the usage of more advanced smartphone features and social networking via smartphones has seen some notable changes in just a year. Web browsing rose to 40 percent, GPS and mapping usage rose from 21 to 26 percent and the number of Facebook users rose by 4 percent (from 22 percent to 26 percent). Subscription and mobile alerts, contest and promotions, and mobile purchasing are other features that witnessed significant changes.
As more smartphone features are being introduced, the number of people using them is on the rise. Similarly, the appearance of smartphones in business has influenced people’s decision to buy additional and complementary gadgets. 5 percent of Canadian business professionals currently use iPads with 17% intending to invest in tablet technology this year.
What we are witnessing here is a shift from the era of ordinary phones to the post iPhone era with mobile phone users increasingly using advanced features. And, there could be no better time for businesses to create a mobile presence and adopt mobile solutions than this.
Our team at Idealogical hopes you are getting value from our blog. We enjoy writing and sharing with Toronto business professionals every few days.
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